1. In 2008, a physician assistant, frustrated with what she had to wear to work every day, started
   designing and manufacturing medical scrubs specifically for clinicians – physicians, physician
   assistants, and nurse practitioners. Two of the first improvements she implemented were the use
   of different patterns for men and women, and curves instead of straight lines. The new patterns
   succeeded in accomplishing their goals – complimenting the male and female body.
2. To improve the fit, she introduced the same sizing systems for medical scrubs that were
   traditionally used for quality apparel. Women’s sizing, for example, went from the 6 sizes
   available in the Small thru Triple Extra-Large scale, to the 9 sizes available in the 0 to 16 scale.
3. Next, that same physician assistant introduced to medical scrubs the performance fabrics that had
   recently begun to be incorporated into the design of high tech fitness wear.
4. Finally, she integrated into her designs specialized fabric treatments. After extensive testing, the
   most effective and relevant of these treatments were applied to the performance fabrics.
5. Ironically, the durability achieved through these and other innovations yielded an unexpected
   benefit. Because these high quality medical scrubs last so much longer, on a cost per wearing
   basis, they were actually less expensive than the cheap scrubs they were replacing.

The physician assistant/entrepreneur who pioneered these changes was Lara Francisco. The company she
founded was Medelita www.medelita.com. Today, her company is leading the transition to medical scrubs
with properties unimaginable just a few years ago.

The medical scrubs described above enhance the professional image of every clinician who wears them.
They’re incredibly soft to the touch yet unbelievably durable. They breathe, wicking away perspiration
while very effectively maintaining resistance to odors. Of particular interest to clinicians, they’re practically
impervious to almost all stains, even blood.

These developments in the evolution of medical scrubs have had a profoundly positive impact on the way
clinicians present themselves to their patients and their families. Consequently, it’s expected that in the next
few years they will become the standard for all medical scrubs.

For more than two centuries black formal wear has been associated with sophistication and authority. More recently, black has become the dominant apparel color in casual wear, especially in major metropolitan areas. Given its popularity in non-clinical wardrobes, it was predictable that black scrubs would eventually become a major factor in healthcare apparel. Here are the primary factors behind that trend:

1. Black scrubs impart to the wearer, male or female, a more refined appearance than the bright colors and prints worn by so many medical staff members.
2. While scrubs made of bright colors or prints may be appropriate in certain settings, such as obstetric and pediatric practices, black medical scrubs are more appropriate for adult settings.
3. Black scrubs are compatible with every skin tone. With the exception of white, no other color compliments everyone the way black does.
4. It’s well known that black apparel has a slimming effect.
5. Hospitals are increasingly implementing color coding for all staff members in an effort to define for patients and visitors who does what. Black scrubs add a distinctly different color to the coding system palette.

You may have expected one of the reasons to be – black helps hide spills and stains. But the innovation of medical apparel manufacturers like Medelita (www.medelita.com), who lead the healthcare apparel industry in new ways to combine super soft performance fabrics with nanotechnology treatments, have made spills and stains on any color scrubs irrelevant. For all these reasons, black scrubs are expected to continue their emergence from obscurity to major player in healthcare apparel.

San Clemente, California, March 2012 – Medelita, a fashion forward manufacturer of quality lab coats and scrubs, has a primary goal to ensure that medical professionals feel confident and polished in their medical garments. However, from the moment that medical students receive their first lab coat, they are seemingly conditioned to a low effort, low expectations mindset regarding their professional appearance. Medelita seeks to shift this paradigm with a new 15% discount on their leading line of professional student lab coats.

“The White Coat Ceremony was the beginning of medical school…the confirmation that yes, I was going to be a doctor, and I couldn’t wait. As the dean of the program called my name and placed the coat on my shoulders, I smiled…and then noticed that the sleeves almost covered my fingers. I walked off the stage, a little disconcerted, pulling the coat around me, finding that it could wrap around far past the buttons. [...] I felt unprofessional, like I had put on my dad’s coat and went to work. I knew how important perceptions are – I dressed well, in tailored, professional clothes…and then covered them up with this ill-fitting coat.” – Dr. Anne Kennard, Obstetrics & Gynecology.

For many medical professionals, Dr. Kennard’s experience is a familiar one, and medical students of all disciplines will enjoy the abundant upgrades found in Medelita student lab coats. As a clinician owned and operated company, Medelita understands how medical students feel – long hours of classes and rotations, coupled with a strong desire to make a difference. Medelita student lab coats make those long hours more bearable, by adding true comfort, style, and functionality to an anything-but-average uniform.

As with all Medelita lab coats, the lightweight, 100% pre-shrunk cotton fabric of the Elizabeth B. women’s student lab coat and the Fleming men’s student lab coat resists wrinkling and is distinctly more breathable and comfortable than polyester blend fabrics. Certified performance fabric by DuPont repels fluid, soil and stains – including blood and coffee. The reinforced pockets are portioned correctly and deep enough for their Pharmacopia, portable PDR, iPad® and iPhone®, with an overall fit that makes students feel professional and poised.

By offering a deep discount on their student lab coats, Medelita hopes to make these quality garments more accessible for medical students. Through this program, Medelita is dedicated to providing medical students with garments deserving of their chosen career – tailored lab coats that reflect the prestige and aptitude of the path ahead of them. For Anne Kennard, MD, Medelita made a difference that the company hopes to bring to students nationwide, “Then, I got my Medelita white coat. [...] Now, I walk in confidently, knowing that I look professional and polished, and that this is a better representation of me.”

Medelita® is an industry pioneer of high-quality performance lab coats and scrubs for both men and women. This week, Medelita introduced the newest addition to their lab coat line, the Emma W. lab coat for women.

The Emma W. lab coat is named in honor of Dr. Emma Willits, believed to be the first woman to head a Department of General Surgery and only the third woman in the US to specialize in surgery during a time when women were a scarce minority in the medical field. Dr. Willits served as the head of the Department of General Surgery at Children’s Hospital in San Francisco from 1921 to 1934, and since then, the number of women pursuing medical professions has continued to increase. According to the American Association of Medical Colleges (AAMC), women earned 48.3% of the US medical degrees awarded in 2009-10, an increase from 26.8% in 1982-3.

As women become more prevalent within the medical field, Medelita strives to create a paradigm shift in the medical apparel industry – from unflattering unisex garments to gender-specific tailored lab coats and scrubs that portray the sophistication and dignity expected of a prestigious medical career. Best described as tailored and distinguished, the Emma W. lab coat is a symbol of the collaborative relationship that Medelita shares with its customers and colleagues. With a customer-centric business approach, Medelita designed the new Emma W. lab coat as a blend of the most customer-preferred and requested lab coat features – the traditional side vents and flattering loose button-detail back belt of the Callia lab coat, combined with the waist detailing and blazer-style functional hidden chest pocket of the Estie lab coat. In addition, slimming vertical princess seams and pleating below the bust complement all figures, and an elegant rounded tuxedo style collar is a stylish and modern feature unique to this beautiful women’s lab coat design.

As with all Medelita lab coats, the lightweight, 100% pre-shrunk cotton fabric of the Emma W. lab coat resists wrinkling and is distinctly more breathable and comfortable than polyester blend fabrics. Certified performance fabric by DuPont repels fluid, soil and stains – including blood – for over 50 washings, maintaining a bright white lab coat that signifies prestige and professionalism. Retailing at $134, the Emma W. lab coat is available in sizes 0 through 16 – a stylish and elegant new addition to the Medelita line of leading professional lab coats.

About Medelita Medelita® is redefining the way that healthcare professionals think about their lab coats, uniforms and scrubs by offering the highest quality, best fitting, and most comfortable medical garments available. Medelita combines innovative performance fabric technology and intuitive design to create uniforms that present a professional and sophisticated display of achievement, confidence, and prestige. For more information, visit the Medelita website at http://www.medelita.com or call 877.987.7979. Teflon® is a registered trademark of DuPont used under license by Medelita.

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