Enclothed Cognition

Social Media

  • How Social Media Is Changing The Game For Medical Providers and Healthcare

    How can providers maximize the impact of their social media efforts? Most of the research I've conducted indicates that different social platforms target different types of audiences, and each can be effectively used in different ways.
  • How To Boost Your Online Reputation As A Physician

    Statistics show that social media affects 41% of consumers decisions when choosing a particular doctor, hospital, or private practice. With numbers steadily rising, this means that you may want to make maintaining your online presence a priority.

  • National Women Physician Day Social Media Giveaway

    This Wednesday marks the 195th birthday of Elizabeth Blackwell, a courageous women who paved the path for females in healthcare. To honor Blackwell and her legacy, Hala Sabry DO, Medelita H.I.P. Ambassador and founder of Physician Mother Group (PMG), has declared February 3rd as the first official National Women Physician day.

  • #NursesUnite: Why Nurses Demand Respect

    Across social media there have been cries of outrage in response to a recent segment on The View during which the talk show hosts mocked and belittled a contestant of the recent Miss America Pageant who came onstage to discuss her career as a registered nurse while wearing scrubs and a “doctor's stethoscope". But with every cloud comes a silver lining. 

  • FOAM: Crowd Sourcing Medical Information

    FOAM (Free Open Access Meducation) is a radical departure from how practitioners across the globe have traditionally accessed medical information. It is a philosophy, a movement, and a community—FOAM is as fluid of a concept as the constantly evolving medical knowledge it strives to make accessible. 

  • #HelpUsMedelita Contest Winners

    Medelita is proud to announce Sarah Bryczkowski, MD as the winner of our #HelpUsMedelita giveaway, for which we received many stellar submissions for offices that needed a uniform makeover! Sarah is a general surgery resident at the university hospital at Rutgers, and her team desperately needed a wardrobe upgrade from the baggy, uncomfortable scrubs and lab coats they had to work in.

  • #ILookLikeASurgeon: A Hashtag To Break Stereotypes

    In early August, a simple hashtag was introduced to Twitter. From this hashtag #ILookLikeASurgeon, a powerful social movement to eliminate gender norms in the field of surgery was born. By the morning of August 16th, the hashtag #ILookLikeASurgeon had been tweeted nearly 15,000 times and was mentioned on Instagram nearly 500 times. 

  • Why You Should Wear a Lab Coat

    When I was young I can remember running science experiments on random household items (much to my mother's dismay), determining which of my action figures would fit into the vacuum cleaner, what sound did light bulbs make when compressed in a trash compactor,  or what happened when you took a Hypercolor t-shirt in the microwave (note: it turned pink).  

  • Heat-Testing New Fabric Is A Very Scientific Process

    Company founder, Lara Francisco, PA-C has been hard at work developing new concepts for more functional fabrics in our lab coats and scrubs. One frequent request that we get is to develop lab coats that offer the most comfort in higher temperatures without degrading the shape of the garment.

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