Going the Extra Mile . . . With an Extra Button

We're grateful to have an extremely vocal customer base. The amount of feedback we receive makes us feel truly special because we know that you care as much as we do about improving our garments and being at the forefront of medical apparel innovation. You're passionate about it, and so are we. What makes us proud is knowing that you're going to wear Medelita garments professionally for the rest of your career, and you have a vested interest in helping us improve. We're a young, clinician owned, and extremely customer-centric company - and we can't succeed without the opinions, suggestions, and excitement of our customers. One of the most recent suggestions we've received was to sew an extra button onto the coat. We're on a mission that I've mentioned before to ensure that our buttons never fall off. Let My People Go Surfing, by Patagonia Founder, Yvon Chouinard, has served as an inspiration: "Let’s take a close look at a loose button and the consequences depending on who happens to discover it. Say the button falls off in your customer’s hand as she pulls the pants out of the washing machine. Your entire company, and your partners, have failed in the grossest possible way. That hard-earned customer will never again fully trust your claim to quality." Over the past year, we've been constantly improving the quality and strength of our buttons, and continue to do so. Our button mission hasn't been perfected yet, but we're gaining ground towards our goal. We're passionate about not allowing those buttons to fall off, and we're working on it every day - searching the world for the perfect solution. We won't stop looking until we find it, and we're doing everything we can to ensure that you never have to worry about losing a button. We currently include an extra button with your purchase, but going forward that button will be sewn inconspicuously onto the inside of the coat - so if you ever need it, you don't have to search for it.