We're a highly visual species, and we live in an ever-changing world where visual representation is paramount. Information - in both pedestrian and scientific settings, from traffic signals to anatomical charts gives us more information than we realize. So we decided to illustrate the value of a Medelita garment in a visual way. I could say that our creative approach to every detail is what makes Medelita the most superior quality lab coat brand available. I could say that our customers represent some of the most well educated and accomplished men and women on the planet, and deserve to look their best. Other people said that our lab coats are a "revolutionary new concept in the medical uniform industry" because of our attention to function and professionalism. Enough said – I’ll simply let you see for yourself . . .