To be honest, I have mixed feelings about this introduction. The inspiration, the focus, the reigning energy behind www.medelita.com is that we recognize a gender gap in the "medical uniform" industry - specifically for physicians and allied health professionals. Gender gaps in medicine are a well-known/recognized, often openly discussed and published reality. So the fact that we introduced properly fitting, feminine yet professional lab coats and scrubs for female clinicians in 2008 - has been something that I'm extremely proud of. Still shocked at the reality it hadn't been done sooner. But that aside, I now feel a huge dose of appreciation from those wearing our garments on a daily basis. The overwhelming amount of personal support and enthusiasm from our customers/colleagues - is quite spectacular. So it's pretty obvious - I'm rather "protective" of this happy family of female clinician customers that we've brought together. Hesitant to lose our focus, I made the decision to launch the men's lab coats under a different web site. Soon to be www.medelita-mens.com. Recognizing the need for both female and male clinicians to wear similar professional garments in the same office/hospital setting - I knew this was an inevitable introduction if we were to be a successful and growing company. An email I got (just tonight) from a male ED Chair said, "Help!! My colleagues all have lab coats from medelita, and they are awesome, but I need men's. I can't stand these thin, non-cotton coats. I'm willing to pay big bucks." (without edits) But my focus - my passion - will always be supporting and providing for women in healthcare.