Physicians, clinicians, and veterinarians now have a simple and intuitive way to choose how they would like embroidery to be applied to the Lab Coats and Scrubs they purchase online at medelita.com. The new tool uses an AJAX interface to provide online shoppers with a clean and simple way to navigate what is normally a very complex personalization ordering process. Medelita’s Director of E-Commerce, Dan Stepchew explains why the new tool was a necessary component to the future of medelita.com, “Since we have partnered with several professional organizations to offer professional logo embroidery and also custom logo embroidery, our customers now have the ability to choose well over 2,000 different combinations of embroidery options on their lab coats and scrubs. Simplifying the process was a major undertaking, especially since we’ve introduced a rules-based engine to display different font styles and colors based on one’s choice for a professional logo. Today over 80% of online orders are completed with embroidery using the new system for personalizations.” Once a customer chooses a size and color combination for a product, they can then choose from a list of available professional logos (i.e. American Academy of Physician Assistants), then they can either choose to have their name and title embroidered into their lab coat or scrubs. Finally, users have the option to upload their own practice’s logo for custom logo digitization and embroidery. Once finished, users are taken back to the product page where they can complete the process by adding their order with saved personalizations to their shopping bag. About Medelita Medelita is redefining the way healthcare professionals present themselves at work. Combining innovative performance fabric technology with sophisticated designs and hand-tailored workmanship, Medelita offers the most refined, comfortable and functional gender specific Lab Coats and Scrubs available. Exquisite detailing and traditional sizing ensure flattering shaping, an unsurpassed professional appearance and a vastly improved fit. The company provides a One Year Guarantee, unmatched by any other medical apparel manufacturer in the industry. For more information, visit the Medelita website at //www.medelita.com/index.html or call 877.987.7979.