San Clemente, CA (PRWEB) January 30, 2012 Medelita® is an industry pioneer of high-quality performance lab coats and scrubs for both men and women. This week, Medelita introduced the newest addition to their lab coat line, the Emma W. lab coat for women. The Emma W. lab coat is named in honor of Dr. Emma Willits, believed to be the first woman to head a Department of General Surgery and only the third woman in the US to specialize in surgery during a time when women were a scarce minority in the medical field. Dr. Willits served as the head of the Department of General Surgery at Children's Hospital in San Francisco from 1921 to 1934, and since then, the number of women pursuing medical professions has continued to increase. According to the American Association of Medical Colleges (AAMC), women earned 48.3% of the US medical degrees awarded in 2009-10, an increase from 26.8% in 1982-3. As women become more prevalent within the medical field, Medelita strives to create a paradigm shift in the medical apparel industry - from unflattering unisex garments to gender-specific tailored lab coats and scrubs that portray the sophistication and dignity expected of a prestigious medical career. Best described as tailored and distinguished, the Emma W. lab coat is a symbol of the collaborative relationship that Medelita shares with its customers and colleagues. With a customer-centric business approach, Medelita designed the new Emma W. lab coat as a blend of the most customer-preferred and requested lab coat features - the traditional side vents and flattering loose button-detail back belt of the Callia lab coat, combined with the waist detailing and blazer-style functional hidden chest pocket of the Estie lab coat. In addition, slimming vertical princess seams and pleating below the bust complement all figures, and an elegant rounded tuxedo style collar is a stylish and modern feature unique to this beautiful women’s lab coat design. As with all Medelita lab coats, the lightweight, 100% pre-shrunk cotton fabric of the Emma W. lab coat resists wrinkling and is distinctly more breathable and comfortable than polyester blend fabrics. Certified performance fabric repels fluid, soil and stains - including blood - for over 50 washings, maintaining a bright white lab coat that signifies prestige and professionalism. Retailing at $134, the Emma W. lab coat is available in sizes 0 through 16 - a stylish and elegant new addition to the Medelita line of leading professional lab coats. About Medelita Medelita® is redefining the way that healthcare professionals think about their lab coats, uniforms and scrubs by offering the highest quality, best fitting, and most comfortable medical garments available. Medelita combines innovative performance fabric technology and intuitive design to create uniforms that present a professional and sophisticated display of achievement, confidence, and prestige. For more information, visit the Medelita website at http://www.medelita.com or call 877.987.7979.