Enclothed Cognition • The Medelita Blog

    Medelita Blog
    • Something Old, Something New

      Does the website look a little different to you?  If you had that little moment of pause when you visited medelita.com this week you are definitely not alone, and for good reason. We have been working on developing an improved shopping experience for several months and what you see today marks the beginning of another metamorphosis for the company.

      medelita home page The new Medelita.com home page

      Medelita has been many things since it was founded in 2008.  First, as a new brand that recognized that the existing options for women professionals was unacceptable. Second, as a growing company that defined a new standard in professional work wear for clinicians located in over 80 countries worldwide.

      When shaping what the future holds for us, we studied all of the amazing history of feedback from our colleagues and decided that it was essential that we continue to elevate the level of service that we provide at every stage of the Medelita experience, from the moment you visit the website for the first time right through the time you try your lab coat on at home. We realize that our existing customers who either purchased based on a colleague's advice or purely on faith in the quality of the product represent the lifeblood of our past, present, and future.  Our continued commitment to providing the highest level of customer service is truly paramount, and we remain humble and grateful for taking a chance on us early on in this journey.

      Going forward, this commitment will extend into the online shopping experience. As a company that must engage with manufacturing, streamline e-commerce, and ensure the highest quality embroidery personalization in the market, it's essential that we employ a system that can integrate every cutting-edge technology we can find to improve the service we provide.

      It's a renewed commitment to cleanliness and simplicity in our designs and in our systems, and that extends into the customer experience we provide.  Our new mark and logo illustrates a reflection of modernism that is a byproduct of this mantra.

      medelita logo

      Going forward, expect 2015 to be an exciting year for new products, fabric, and limited editions that we hope will be popular enough to roll into our core line.  Please get in touch with us when you get an opportunity and tell us what you think and anything you would like to see from us over the next year. As always, we'd love to hear from you!

    • A Sacred Promise

      This afternoon we were treated to a picture of TheRightFit H.E.R.O. Honorarium Nominee and Stony Brook School of Medicine Resident, Dr. Christine Ann Garcia in the Sacred Valley of Peru. She has spent the last two weeks in the Andes of Peru with several of her peers from A Promise To Peru, Inc. on an annual cataract surgical and medical mission to the area. This is the note she included with her message:

      I am wrapping up a 2 week medical trip with A Promise to Peru in Peru. In the first week, cataract surgeries were performed for Sacred Valley residents. In the second week, we set up several travel clinics in small towns in the Sacred Valley including Ccotohuincho, Ccotataqui, Calca, etc. There we saw hundreds of patients daily, provided medical care for adults and children including dental education, ultrasound and back exercises. We also had gynecological services. Here is a picture of me in my Medelita scrubs on my last clinic day today in Plaza Mejor in Calca.


      We couldn't be more proud of Dr. Garcia's work with patients in one of the most remote regions in the world. She truly embodies the spirit of the H.E.R.O. program and we look forward to hearing more about the trip!

      To find out more information about volunteering or to donate to A Promise To Peru - please visit http://apromisetoperu.com/our-mission/

    • Adventures In Expansion: Allheart.com

      Today marks the start of a new partnership that we hope will prove to be a long-lasting and truly beneficial relationship for both companies. As of today, Medelita-brand products will be sold online at Allheart.com, America's Medical Superstore™ - www.allheart.com.

      Medelita allheart

      According to SimilarWeb, Allheart.com received an estimated 490,000 monthly website visits in May, 2014, easily making it the top e-commerce destination for medical professionals looking to purchase medical uniforms and accessories. Needless to say, the opportunity to feature our products in Allheart's online store is a key development in our efforts to grow our brand recognition and expand into popular marketplaces where our colleagues in medicine prefer to shop.

      Many thanks to Allheart's Heather Praun and Senior Merchant, Scarlett Salter for enabling this to happen so quickly and with hardly any issues. Unfortunately in this business it is rare when we find companies (and the representatives with whom we work) to be as fastidious and responsive, and the service and attention we received in this process were all a testament to Allheart's steadfast reputation as the leader in this industry.

      Visit Allheart's selection of Medelita products by heading over to this address: http://www.allheart.com/medelita/c/1605/view/all/

    • Onipa'a - Medelita in Honolulu

      We recently received a picture from a photo shoot featuring our 2014 H.E.R.O. Honorarium winner, Dr. Kanani Titchen, where she was gearing up for her upcoming education series on child sex trafficking and ways to recognize and prevent it. On the same day she reminded us of her Hawaiian roots by sending us a picture of an article that was written up by Ben Wood in the Honolulu Star Advertiser:

      honolulu lab coats

      In her final entry during the honorarium selection process, she outlined the meaning of a traditional Hawaiian word that she refers to often - Onipa'a:

      As we develop professionally and personally, the roles will change – as they have changed already from premed to medical student to resident and then perhaps fellow and finally practicing or attending physician. As my roles change, I hold to the late Hawaiian Queen Liliu’okalani’s principle of “onipa’a” – steadfastness. I aim to stay true to my goals: to get good things done, to advocate for those who have less, and to seek depth of knowledge, as well as breadth.

      We continue to recognize "physician activist" Kanani Titchen for her steadfast devotion to her cause and wish her and Ben Wood a warm "mahalo" for the mention!

      Kanani Titchen Portrait Dr. Kanani Titchen in her New Medelita Lab Coat
    • "These Girls Are On Fire"

      A big congrats to 2014 TheRightFit H.E.R.O. Honorarium top 10 nominee Dr. Sonya Kenkare and all of the participants at the Women's Dermatologic Society for a successful 2014 WDS Annual Meeting & Luncheon!

      Dr. Kenkare is embarking on a successful career with one of our favorite, well-respected medical dermatology practices, Derick Dermatology - with offices close to Chicago.

      derick derm Dr. Kenkare has joined the esteemed group at Derick Dermatology - www.derickdermatology.com

      Here is the winning photo:

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