Enclothed Cognition • The Medelita Blog

    Medelita Blog
    • Something Old, Something New

      Does the website look a little different to you?  If you had that little moment of pause when you visited medelita.com this week you are definitely not alone, and for good reason. We have been working on developing an improved shopping experience for several months and what you see today marks the beginning of another metamorphosis for the company.

      medelita home page The new Medelita.com home page

      Medelita has been many things since it was founded in 2008.  First, as a new brand that recognized that the existing options for women professionals was unacceptable. Second, as a growing company that defined a new standard in professional work wear for clinicians located in over 80 countries worldwide.

      When shaping what the future holds for us, we studied all of the amazing history of feedback from our colleagues and decided that it was essential that we continue to elevate the level of service that we provide at every stage of the Medelita experience, from the moment you visit the website for the first time right through the time you try your lab coat on at home. We realize that our existing customers who either purchased based on a colleague's advice or purely on faith in the quality of the product represent the lifeblood of our past, present, and future.  Our continued commitment to providing the highest level of customer service is truly paramount, and we remain humble and grateful for taking a chance on us early on in this journey.

      Going forward, this commitment will extend into the online shopping experience. As a company that must engage with manufacturing, streamline e-commerce, and ensure the highest quality embroidery personalization in the market, it's essential that we employ a system that can integrate every cutting-edge technology we can find to improve the service we provide.

      It's a renewed commitment to cleanliness and simplicity in our designs and in our systems, and that extends into the customer experience we provide.  Our new mark and logo illustrates a reflection of modernism that is a byproduct of this mantra.

      medelita logo

      Going forward, expect 2015 to be an exciting year for new products, fabric, and limited editions that we hope will be popular enough to roll into our core line.  Please get in touch with us when you get an opportunity and tell us what you think and anything you would like to see from us over the next year. As always, we'd love to hear from you!

    • A Sacred Promise

      This afternoon we were treated to a picture of TheRightFit H.E.R.O. Honorarium Nominee and Stony Brook School of Medicine Resident, Dr. Christine Ann Garcia in the Sacred Valley of Peru. She has spent the last two weeks in the Andes of Peru with several of her peers from A Promise To Peru, Inc. on an annual cataract surgical and medical mission to the area. This is the note she included with her message:

      I am wrapping up a 2 week medical trip with A Promise to Peru in Peru. In the first week, cataract surgeries were performed for Sacred Valley residents. In the second week, we set up several travel clinics in small towns in the Sacred Valley including Ccotohuincho, Ccotataqui, Calca, etc. There we saw hundreds of patients daily, provided medical care for adults and children including dental education, ultrasound and back exercises. We also had gynecological services. Here is a picture of me in my Medelita scrubs on my last clinic day today in Plaza Mejor in Calca.


      We couldn't be more proud of Dr. Garcia's work with patients in one of the most remote regions in the world. She truly embodies the spirit of the H.E.R.O. program and we look forward to hearing more about the trip!

      To find out more information about volunteering or to donate to A Promise To Peru - please visit http://apromisetoperu.com/our-mission/

    • Adventures In Expansion: Allheart.com

      Today marks the start of a new partnership that we hope will prove to be a long-lasting and truly beneficial relationship for both companies. As of today, Medelita-brand products will be sold online at Allheart.com, America's Medical Superstore™ - www.allheart.com.

      Medelita allheart

      According to SimilarWeb, Allheart.com received an estimated 490,000 monthly website visits in May, 2014, easily making it the top e-commerce destination for medical professionals looking to purchase medical uniforms and accessories. Needless to say, the opportunity to feature our products in Allheart's online store is a key development in our efforts to grow our brand recognition and expand into popular marketplaces where our colleagues in medicine prefer to shop.

      Many thanks to Allheart's Heather Praun and Senior Merchant, Scarlett Salter for enabling this to happen so quickly and with hardly any issues. Unfortunately in this business it is rare when we find companies (and the representatives with whom we work) to be as fastidious and responsive, and the service and attention we received in this process were all a testament to Allheart's steadfast reputation as the leader in this industry.

      Visit Allheart's selection of Medelita products by heading over to this address: http://www.allheart.com/medelita/c/1605/view/all/

    • Onipa'a - Medelita in Honolulu

      We recently received a picture from a photo shoot featuring our 2014 H.E.R.O. Honorarium winner, Dr. Kanani Titchen, where she was gearing up for her upcoming education series on child sex trafficking and ways to recognize and prevent it. On the same day she reminded us of her Hawaiian roots by sending us a picture of an article that was written up by Ben Wood in the Honolulu Star Advertiser:

      honolulu lab coats

      In her final entry during the honorarium selection process, she outlined the meaning of a traditional Hawaiian word that she refers to often - Onipa'a:

      As we develop professionally and personally, the roles will change – as they have changed already from premed to medical student to resident and then perhaps fellow and finally practicing or attending physician. As my roles change, I hold to the late Hawaiian Queen Liliu’okalani’s principle of “onipa’a” – steadfastness. I aim to stay true to my goals: to get good things done, to advocate for those who have less, and to seek depth of knowledge, as well as breadth.

      We continue to recognize "physician activist" Kanani Titchen for her steadfast devotion to her cause and wish her and Ben Wood a warm "mahalo" for the mention!

      Kanani Titchen Portrait Dr. Kanani Titchen in her New Medelita Lab Coat
    • "These Girls Are On Fire"

      A big congrats to 2014 TheRightFit H.E.R.O. Honorarium top 10 nominee Dr. Sonya Kenkare and all of the participants at the Women's Dermatologic Society for a successful 2014 WDS Annual Meeting & Luncheon!

      Dr. Kenkare is embarking on a successful career with one of our favorite, well-respected medical dermatology practices, Derick Dermatology - with offices close to Chicago.

      derick derm Dr. Kenkare has joined the esteemed group at Derick Dermatology - www.derickdermatology.com

      Here is the winning photo:

    • 3 Reasons Why We Ship With UPS



      We use UPS as the preferred shipping method for all of our orders, especially our international orders, for a whole list of business-related reasons that I don't need to get into.  There are, however, 3 main benefits that we enjoy when working with UPS:

      1. Our orders get where they need to go, end of story.

      While we completely understand that not every single package is going to make it to our customers exactly on time and in the right place, an overwhelming majority of them do.  This is astounding considering the company delivers an average of 1.6 million packages in a single day using 237 airplanes in 220 countries around the world.  When a package doesn't get where it needs to go, it's typically a painless process to resolve the situation.

      2. UPS understands our potential.

      When we first began offering to ship Medelita items overseas, it was immediately obvious that if we grew international sales we would be running into pile of abandoned packages all over the world.  This was happening often when customers in other countries were surprised to realize that they had to pay an extra fee for duties and taxes before they could receive their lab coats and scrubs. Many customers simply chose to leave the package with customs, and when that happens Medelita is forced to bear the cost of shipping it back to our warehouse.

      At Medelita, we don't like unnecessary surprises either, and could sympathize with a customer who felt mistrust due to lack of transparency in the ordering process.  So we called on UPS to help us provide international customers with a way to easily see their duties and fees during the order process and even pay for them up front to avoid any delays in customs.

      Understanding that we are a small, growing business, our representatives at UPS put us directly in touch with some members from the UPS IT team, who in turn provided us with the technical capability to calculate these fees for our customers.  Since we launched this new feature we have seen a 42 percent increase in international sales.

      3. We feel respected.

      ups-medelita President of UPS International, Jim Barber, during a speech highlighting Medelita's recent success in international shipping with UPS.

      Last month we were contacted by Bill Bryant, Karen Kreager, and Natalie Giurato from the UPS Public Relations team inviting us to join them and the President of UPS International, Jim Barber, for a speech he was giving at the Discover Global Markets Business Forum in Los Angeles on June 3, 2014.  In the speech, Mr. Barber outlined the future of international e-commerce and what smaller brands like ours are doing to get out ahead of the competition early.  After explaining our aforementioned success with duties and fees, he noted,

      Medelita may have been frustrated, but it wasn’t ready to turn its back on exporting as a growth strategy. It knew the potential. Here’s the potential expressed in a few simple statistics: As we’ve heard many times, 95 percent of the world’s consumers now live outside the U.S. By 2030, just 16 years from now, the number of people considered middle class are projected to triple. By all accounts, many of these consumers and the businesses they own and manage will shop online. That’s going to give them access to an unparalleled range of goods and services from every corner of the globe. Here’s one more thing to keep in mind: According to the Small Business Administration, companies participating in international trade are 20 percent more productive and have 20 percent better job growth than those that don’t. But not all companies have the same foresight Medelita did. Today, less than 1 percent of U.S. businesses export – and of those, nearly 60 percent ship to just one country. Sixty-seven percent of small- and mid-sized companies do not participate in any cross-border trade."

      I attended the speech alongside Medelita President, Jamie Beuthin, and we were both extremely honored to have the opportunity to share our story. We were especially grateful to speak with Mr. Barber, and continue to be thankful to our regional UPS representatives Cassandra Osbeck, Ron Nesland, and Robert Wypyski.  We look forward to working with everyone at UPS making the most out of a relationship with a partner that truly understands what we're trying to do.


      jamie and dan ups Medelita President, Jamie Beuthin and Chief Marketing Officer, Dan Stepchew at the Discover Global Markets Business Forum - Los Angeles, June 2014.
    • A Father's Day Gift Fit For A Doctor

      Let's be honest - Father's Day is a bit of an anomaly, even to those that celebrate it (not surprisingly, many countries have formally chosen to recognize it).  In the U.S., a typical Mother's Day celebration might include a brunch with the family, complete with some flowers and maybe a nice gesture or two (think something chocolate).  Father's Day, however, seems to be more of a gift holiday.  While I'm sure many will inevitably fire up the grill for a traditional barbecue, I can't help but picture this in my head every time I think of the typical scene around Father's Day:

      All humor aside, ties are definitely important to dad - especially if he's a professional and is required to dress as such on a daily basis.  If you've picked a nice tie, I can't imagine a better gift for Father's Day.  That is, unless you're purchasing a gift for a doctor.

      Drop the tie, pick up the bag

      While many of our colleagues in medicine wear ties, there is an increasing trend away from wearing ties during shifts since there is always the risk of the tie "getting in the way" of hands-on treatment and possibly even spreading infection.

      That's why we've decided to offer some considerable savings on leather physician bags over this Father's Day.  The bags that we sell come from a rising star in the world of leather brands called Boconi, and they are the ultimate Father's Day gift for the Dr. Dad in your family.  Rather than showing up the next day in a crazy new tie, outfit him with some real style and functionality that he's going to love.  Check out all the bags here: http://www.medelita.com/mens-leather-bags.html


    • Why You Should Wear a Lab Coat

      When I was young I can remember running science experiments on random household items (much to my mother's dismay), determining which of my action figures would fit into the vacuum cleaner, what sound did light bulbs make when compressed in a trash compactor,  or what happened when you took a Hypercolor t-shirt in the microwave (note: it turned pink).  Today, unfortunately, dramatic home lab tests are a rarity in my life - which is why I was so pleased to see that our friend Dr. Suleman Bhana (co-host of The Rheumatology Podcast - http://therheumatologypodcast.com/) had the time to run some personal experiments of his own that reminded me of the good old days.

      Using a USB "microscope," as he describes it, Dr. Suleman ran some tests on his Medelita lab coat and compared them to the same tests on his t-shirt, increasing magnification on each until he could see a noticeable difference in the fabric:

      You'll see that regular t-shirt is seriously no match up against the protectiveness of our lab coat fabric, which is made up of a 100% cotton dobby weave and finished with Advanced Dual Action Teflon® fabric protector. Dr. Suleman concluded, "Regular T-shirts are not good as armor against chemistry and other such things." While we don't boast that our lab coats are anything like "armor" in the traditional sense, it's nonetheless a highlight for us to see that even under a microscope you can tell that the fabric we use is something special.

      Many thanks to Dr. Suleman and his curious nature! Follow him at @SiMBa37 on Twitter or check out his fantastic podcast at @TheRheumPodcast, therheumatologypodcast.com.

    • A World For Girls

      We're surprised every day by our colleagues working in medicine and their commitment to important causes that save and improve the lives of others.  It's rare, however, that we're this overcome with pride and excitement by a colleague that has and is truly making a difference in the precious lives of those who need it most.

      When we awarded Dr. Kanani Titchen a $25,000 honorarium last month, our only goal with the money was to make the life of one truly exceptional medical resident easier by providing them a means to reduce their sizable debt burden.  This wasn't a requirement, however, and Dr. Titchen had the freedom to do what she pleased with the money.  To our humble surprise, she donated a significant portion of her award toward several organizations leading in the fight against child sex trafficking.

      In light of recent events that have spawned a new discussion about gender differences in the U.S. and their attitudes toward each other, Kanani's most recent donation to GEMS (Girls Educational and Mentoring Services) is especially appropriate. This morning we received the following letter from GEMS Founder and CEO, Rachel Lloyd:

      gems letter

      If you're not familiar with GEMS and it's mission, read up on it here.  It's an organization that was formed, "in response to an overwhelming need for services for girls and young women at risk for commercial sexual exploitation and domestic trafficking who were being ignored by traditional social service agencies."  Its ultimate mission is "to empower girls and young women, ages 12–24, who have experienced commercial sexual exploitation and domestic trafficking to exit the commercial sex industry and develop to their full potential."

      As Kanani has told us, child sex trafficking is not isolated to remote, unpoliced regions of the world but is happening every day in U.S. cities and across America in astonishing numbers (100,000 - 300,000 children are at risk for commercial sexual exploitation annually in the U.S.) .  We recognize and fully support the need to put an end to this practice everywhere, and feel very strongly that it won't end everywhere until we can put a stop to it in our own community first.


      Please learn more about GEMS by visiting http://www.gems-girls.org/ and follow them on Facebook: https://www.facebook.com/girlsarenotforsale or on Twitter: https://twitter.com/gemsgirls

      We are especially proud of Kanani and look forward to working with her to promote this important mission.

    • Heat-Testing New Fabric Is A Very Scientific Process

      Company founder, Lara Francisco, PA-C has been hard at work developing new concepts for more functional fabrics in our lab coats and scrubs. One frequent request that we get is to develop lab coats that offer the most comfort in higher temperatures without degrading the shape of the garment.

      Lucky for us, our offices are in Southern California, where the weather recently has been hitting record temperatures. This provides us the perfect opportunity to test new fabrics under the most extreme possible conditions.


      Regardless of whether or not aqua-colored clothes are in fashion this summer, our suppliers simply send us samples in whatever color suits them best. Nonetheless we think our fabric tester, resident barbecue chef, and company President, Jamie Beuthin (a man who wears many hats/jackets), is looking very sharp in this fabric test.

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