A Sacred Promise

This afternoon we were treated to a picture of TheRightFit H.E.R.O. Honorarium Nominee and Stony Brook School of Medicine Resident, Dr. Christine Ann Garcia in the Sacred Valley of Peru. She has spent the last two weeks in the Andes of Peru with several of her peers from A Promise To Peru, Inc. on an annual cataract surgical and medical mission to the area. This is the note she included with her message:

I am wrapping up a 2 week medical trip with A Promise to Peru in Peru. In the first week, cataract surgeries were performed for Sacred Valley residents. In the second week, we set up several travel clinics in small towns in the Sacred Valley including Ccotohuincho, Ccotataqui, Calca, etc. There we saw hundreds of patients daily, provided medical care for adults and children including dental education, ultrasound and back exercises. We also had gynecological services. Here is a picture of me in my Medelita scrubs on my last clinic day today in Plaza Mejor in Calca.


We couldn’t be more proud of Dr. Garcia’s work with patients in one of the most remote regions in the world. She truly embodies the spirit of the H.E.R.O. program and we look forward to hearing more about the trip!

To find out more information about volunteering or to donate to A Promise To Peru – please visit http://apromisetoperu.com/our-mission/


Adventures In Expansion: Allheart.com

Today marks the start of a new partnership that we hope will prove to be a long-lasting and truly beneficial relationship for both companies. As of today, Medelita-brand products will be sold online at Allheart.com, America’s Medical Superstore™ – www.allheart.com.

Medelita allheart

According to SimilarWeb, Allheart.com received an estimated 490,000 monthly website visits in May, 2014, easily making it the top e-commerce destination for medical professionals looking to purchase medical uniforms and accessories. Needless to say, the opportunity to feature our products in Allheart’s online store is a key development in our efforts to grow our brand recognition and expand into popular marketplaces where our colleagues in medicine prefer to shop.

Many thanks to Allheart’s Heather Praun and Senior Merchant, Scarlett Salter for enabling this to happen so quickly and with hardly any issues. Unfortunately in this business it is rare when we find companies (and the representatives with whom we work) to be as fastidious and responsive, and the service and attention we received in this process were all a testament to Allheart’s steadfast reputation as the leader in this industry.

Visit Allheart’s selection of Medelita products by heading over to this address: http://www.allheart.com/medelita/c/1605/view/all/


Onipa’a – Medelita in Honolulu

We recently received a picture from a photo shoot featuring our 2014 H.E.R.O. Honorarium winner, Dr. Kanani Titchen, where she was gearing up for her upcoming education series on child sex trafficking and ways to recognize and prevent it. On the same day she reminded us of her Hawaiian roots by sending us a picture of an article that was written up by Ben Wood in the Honolulu Star Advertiser:

honolulu lab coats

In her final entry during the honorarium selection process, she outlined the meaning of a traditional Hawaiian word that she refers to often – Onipa’a:

As we develop professionally and personally, the roles will change – as they have changed already from premed to medical student to resident and then perhaps fellow and finally practicing or attending physician. As my roles change, I hold to the late Hawaiian Queen Liliu’okalani’s principle of “onipa’a” – steadfastness. I aim to stay true to my goals: to get good things done, to advocate for those who have less, and to seek depth of knowledge, as well as breadth.

We continue to recognize “physician activist” Kanani Titchen for her steadfast devotion to her cause and wish her and Ben Wood a warm “mahalo” for the mention!

Kanani Titchen Portrait

Dr. Kanani Titchen in her New Medelita Lab Coat


“These Girls Are On Fire”

A big congrats to 2014 TheRightFit H.E.R.O. Honorarium top 10 nominee Dr. Sonya Kenkare and all of the participants at the Women’s Dermatologic Society for a successful 2014 WDS Annual Meeting & Luncheon!

Dr. Kenkare is embarking on a successful career with one of our favorite, well-respected medical dermatology practices, Derick Dermatology – with offices close to Chicago.

derick derm

Dr. Kenkare has joined the esteemed group at Derick Dermatology – www.derickdermatology.com

Here is the winning photo:


3 Reasons Why We Ship With UPS



We use UPS as the preferred shipping method for all of our orders, especially our international orders, for a whole list of business-related reasons that I don’t need to get into.  There are, however, 3 main benefits that we enjoy when working with UPS:

1. Our orders get where they need to go, end of story.

While we completely understand that not every single package is going to make it to our customers exactly on time and in the right place, an overwhelming majority of them do.  This is astounding considering the company delivers an average of 1.6 million packages in a single day using 237 airplanes in 220 countries around the world.  When a package doesn’t get where it needs to go, it’s typically a painless process to resolve the situation.

2. UPS understands our potential.

When we first began offering to ship Medelita items overseas, it was immediately obvious that if we grew international sales we would be running into pile of abandoned packages all over the world.  This was happening often when customers in other countries were surprised to realize that they had to pay an extra fee for duties and taxes before they could receive their lab coats and scrubs. Many customers simply chose to leave the package with customs, and when that happens Medelita is forced to bear the cost of shipping it back to our warehouse.

At Medelita, we don’t like unnecessary surprises either, and could sympathize with a customer who felt mistrust due to lack of transparency in the ordering process.  So we called on UPS to help us provide international customers with a way to easily see their duties and fees during the order process and even pay for them up front to avoid any delays in customs.

Understanding that we are a small, growing business, our representatives at UPS put us directly in touch with some members from the UPS IT team, who in turn provided us with the technical capability to calculate these fees for our customers.  Since we launched this new feature we have seen a 42 percent increase in international sales.

3. We feel respected.


President of UPS International, Jim Barber, during a speech highlighting Medelita’s recent success in international shipping with UPS.

Last month we were contacted by Bill Bryant, Karen Kreager, and Natalie Giurato from the UPS Public Relations team inviting us to join them and the President of UPS International, Jim Barber, for a speech he was giving at the Discover Global Markets Business Forum in Los Angeles on June 3, 2014.  In the speech, Mr. Barber outlined the future of international e-commerce and what smaller brands like ours are doing to get out ahead of the competition early.  After explaining our aforementioned success with duties and fees, he noted,

Medelita may have been frustrated, but it wasn’t ready to turn its back on exporting as a growth strategy. It knew the potential. Here’s the potential expressed in a few simple statistics: As we’ve heard many times, 95 percent of the world’s consumers now live outside the U.S. By 2030, just 16 years from now, the number of people considered middle class are projected to triple. By all accounts, many of these consumers and the businesses they own and manage will shop online. That’s going to give them access to an unparalleled range of goods and services from every corner of the globe. Here’s one more thing to keep in mind: According to the Small Business Administration, companies participating in international trade are 20 percent more productive and have 20 percent better job growth than those that don’t. But not all companies have the same foresight Medelita did. Today, less than 1 percent of U.S. businesses export – and of those, nearly 60 percent ship to just one country. Sixty-seven percent of small- and mid-sized companies do not participate in any cross-border trade.”

I attended the speech alongside Medelita President, Jamie Beuthin, and we were both extremely honored to have the opportunity to share our story. We were especially grateful to speak with Mr. Barber, and continue to be thankful to our regional UPS representatives Cassandra Osbeck, Ron Nesland, and Robert Wypyski.  We look forward to working with everyone at UPS making the most out of a relationship with a partner that truly understands what we’re trying to do.


jamie and dan ups

Medelita President, Jamie Beuthin and Chief Marketing Officer, Dan Stepchew at the Discover Global Markets Business Forum – Los Angeles, June 2014.


A Father’s Day Gift Fit For A Doctor

Let’s be honest – Father’s Day is a bit of an anomaly, even to those that celebrate it (not surprisingly, many countries have formally chosen to recognize it).  In the U.S., a typical Mother’s Day celebration might include a brunch with the family, complete with some flowers and maybe a nice gesture or two (think something chocolate).  Father’s Day, however, seems to be more of a gift holiday.  While I’m sure many will inevitably fire up the grill for a traditional barbecue, I can’t help but picture this in my head every time I think of the typical scene around Father’s Day:


All humor aside, ties are definitely important to dad – especially if he’s a professional and is required to dress as such on a daily basis.  If you’ve picked a nice tie, I can’t imagine a better gift for Father’s Day.  That is, unless you’re purchasing a gift for a doctor.

Drop the tie, pick up the bag

While many of our colleagues in medicine wear ties, there is an increasing trend away from wearing ties during shifts since there is always the risk of the tie “getting in the way” of hands-on treatment and possibly even spreading infection.

That’s why we’ve decided to offer some considerable savings on leather physician bags over this Father’s Day.  The bags that we sell come from a rising star in the world of leather brands called Boconi, and they are the ultimate Father’s Day gift for the Dr. Dad in your family.  Rather than showing up the next day in a crazy new tie, outfit him with some real style and functionality that he’s going to love.  Check out all the bags here: http://www.medelita.com/mens-leather-bags.html



Why You Should Wear a Lab Coat

When I was young I can remember running science experiments on random household items (much to my mother’s dismay), determining which of my action figures would fit into the vacuum cleaner, what sound did light bulbs make when compressed in a trash compactor,  or what happened when you took a Hypercolor t-shirt in the microwave (note: it turned pink).  Today, unfortunately, dramatic home lab tests are a rarity in my life – which is why I was so pleased to see that our friend Dr. Suleman Bhana (co-host of The Rheumatology Podcast – http://therheumatologypodcast.com/) had the time to run some personal experiments of his own that reminded me of the good old days.

Using a USB “microscope,” as he describes it, Dr. Suleman ran some tests on his Medelita lab coat and compared them to the same tests on his t-shirt, increasing magnification on each until he could see a noticeable difference in the fabric:

You’ll see that regular t-shirt is seriously no match up against the protectiveness of our lab coat fabric, which is made up of a 100% cotton dobby weave and finished with Advanced Dual Action Teflon® fabric protector. Dr. Suleman concluded, “Regular T-shirts are not good as armor against chemistry and other such things.” While we don’t boast that our lab coats are anything like “armor” in the traditional sense, it’s nonetheless a highlight for us to see that even under a microscope you can tell that the fabric we use is something special.

Many thanks to Dr. Suleman and his curious nature! Follow him at @SiMBa37 on Twitter or check out his fantastic podcast at @TheRheumPodcast, therheumatologypodcast.com.


A World For Girls

We’re surprised every day by our colleagues working in medicine and their commitment to important causes that save and improve the lives of others.  It’s rare, however, that we’re this overcome with pride and excitement by a colleague that has and is truly making a difference in the precious lives of those who need it most.

When we awarded Dr. Kanani Titchen a $25,000 honorarium last month, our only goal with the money was to make the life of one truly exceptional medical resident easier by providing them a means to reduce their sizable debt burden.  This wasn’t a requirement, however, and Dr. Titchen had the freedom to do what she pleased with the money.  To our humble surprise, she donated a significant portion of her award toward several organizations leading in the fight against child sex trafficking.

In light of recent events that have spawned a new discussion about gender differences in the U.S. and their attitudes toward each other, Kanani’s most recent donation to GEMS (Girls Educational and Mentoring Services) is especially appropriate. This morning we received the following letter from GEMS Founder and CEO, Rachel Lloyd:

gems letter

If you’re not familiar with GEMS and it’s mission, read up on it here.  It’s an organization that was formed, “in response to an overwhelming need for services for girls and young women at risk for commercial sexual exploitation and domestic trafficking who were being ignored by traditional social service agencies.”  Its ultimate mission is “to empower girls and young women, ages 12–24, who have experienced commercial sexual exploitation and domestic trafficking to exit the commercial sex industry and develop to their full potential.”

As Kanani has told us, child sex trafficking is not isolated to remote, unpoliced regions of the world but is happening every day in U.S. cities and across America in astonishing numbers (100,000 – 300,000 children are at risk for commercial sexual exploitation annually in the U.S.) .  We recognize and fully support the need to put an end to this practice everywhere, and feel very strongly that it won’t end everywhere until we can put a stop to it in our own community first.


Please learn more about GEMS by visiting http://www.gems-girls.org/ and follow them on Facebook: https://www.facebook.com/girlsarenotforsale or on Twitter: https://twitter.com/gemsgirls

We are especially proud of Kanani and look forward to working with her to promote this important mission.


Heat-Testing New Fabric Is A Very Scientific Process

Company founder, Lara Francisco, PA-C has been hard at work developing new concepts for more functional fabrics in our lab coats and scrubs. One frequent request that we get is to develop lab coats that offer the most comfort in higher temperatures without degrading the shape of the garment.

Lucky for us, our offices are in Southern California, where the weather recently has been hitting record temperatures. This provides us the perfect opportunity to test new fabrics under the most extreme possible conditions.


Regardless of whether or not aqua-colored clothes are in fashion this summer, our suppliers simply send us samples in whatever color suits them best. Nonetheless we think our fabric tester, resident barbecue chef, and company President, Jamie Beuthin (a man who wears many hats/jackets), is looking very sharp in this fabric test.


Picture Perfect

As one of our 51 inaugural nominees for The Right Fit H.E.R.O. Honorarium, Dr. Ian Neel was recently awarded a Medelita lab coat and a set of baltic scrubs. While we didn’t expect to receive many pictures back, Dr. Neel – a resident in Internal Medicine at the University of California, San Diego – was kind enough to remind us why we love being outdoors in southern California (our offices are located just north of Dr. Neel in San Clemente).

ian neel

Looking good Dr. Neel! To read/view Dr. Neel’s nomination for the H.E.R.O. Honorarium, please visit: http://www.medelita.com/therightfit/nominee/ian-neel/


“Hanging Out” With Medelita Founder & Honoree Kanani Titchen, MD

This past Tuesday we had the honor of getting our H.E.R.O. inaugural honoree, Kanani Titchen, MD to jump on a Google Hangout with us to discuss the honorarium and her work building awareness around child sex trafficking. Dr. Titchen is a resident at Thomas Jefferson University Hospital-Nemours/Alfred I. duPont Hospital for Children and is Past President of the American Medical Women’s Association Resident Division. Among many other things, she’s also a former actress and a leader in a cause that, as we were surprised to learn (as much as she was), has undergone limited research and is relatively overlooked throughout hospitals and clinics in the U.S. – at least when you think about the amount of attention it should be getting.

This was Kanani’s first time using Google Hangouts and we were very grateful to see that she’s a quick study when it comes to technology, as she joined us for a discussion that was notably free of major technical issues. We were especially interested in providing our colleagues watching with a way to learn more about the topic of child sex trafficking and how to recognize the signs in a patient in order to prevent further abuse. As Kanani noted during the call, it is highly likely that a victim of human trafficking is going to visit a clinic or hospital for treatment at some point and there needs to be a discussion about how we can intervene and impact the lives of those that desperately need our help.

Stay tuned for an educational video series that Dr. Titchen is working on in between her 24 hour shifts (did we mention she is a superhero?) and a brief stint working on humanitarian efforts in Nepal (see links below).

For more information, please visit:



Medical millennials symbolize the “right fit” despite healthcare crisis

Pediatrician from Thomas Jefferson University Hospital-Nemours/Alfred I. duPont Hospital for Children recognized nationally as leader, advocate

Philadelphia, Penn. & San Clemente, Cal. –April 30, 2014 No one knows better than pediatric resident Dr. Kanani Titchen of Thomas Jefferson University Hospital/Nemours-AI DuPont Hospital for Children that there is a medical millennial generation unlike its predecessors that is combining clinical expertise with global community leadership.

Despite obstacles in the field, Dr. Titchen and resident colleagues across the country are inspiring others to enter and stay in a field plagued with predicted doctor shortages due to abundantly aging baby boomers, healthcare reform and medical school debt.

kanani titchenDr. Titchen’s story rose to the top of 200 resident doctors nationwide who were surveyed by a company changing the way healthcare professionals think of their professionalism. The “right fit” survey by Medelita, a company that designs performance lab coats and scrubs, intended to gauge why doctors felt they had found the ‘right fit’ in their careers and in their personal causes.

Judges found that Dr. Titchen best exemplified the “right fit” from those surveyed and she receives a $25,000 honorarium to jumpstart a career that matches her passion, personality and professionalism and allows her to continue fighting social justice causes.

“As we engage this generation of modern residents, innovative thinking by medical educators and physicians-in-training is required,” noted Michael A. Gisondi, M.D., associate professor in the department of emergency medicine, Northwestern University-Feinberg School of Medicine. “We were looking for the ‘right fit’ for the Medelita H.E.R.O. honorarium’s inaugural honoree. We were extremely impressed with Dr. Titchen’s work to date. We found her and her whole passion quite remarkable,” noted Dr. Gisondi. He joins Damon Kuehl, M.D., vice chair emergency medicine and assistant professor Virginia Tech Carilion School of Medicine and Research Institute, as a Medelita H.E.R.O. honorarium judge.

“It is really unusual for residents to be recognized nationally and with a significant honorarium to pursue personal causes and to repay medical school debt. The Medelita H.E.R.O. honorarium is the first recognition of the intense, unremitting, unforgiving schedule of residents and the amount of work we put in. I’m grateful that someone is seeing our potential and rewarding it. This motivates me to stay true to my passion for social justice and true to my ‘right fit’ for helping children,” said Dr. Titchen.

Past resident president of the American Women’s Medical Association and a former actress, Dr. Titchen chose medicine as a second career. Her acting career also included teaching children to express themselves. Now that Dr. Titchen cares for children at the bedside she urges ER physicians nationwide to look for signs of child sex trafficking that later can help victims learn to express themselves.

“Recognizing the human side of medicine is critical to motivate the medical millennial generation and to show appreciation for aspiring young physicians,” said Eliza Lo Chin, MD, MPH, executive director of AMWA.

Many of the physicians surveyed stood out because of their leadership as: association presidents, nonprofit founders, authors, professors, entrepreneurs and MBAs, and because of the causes for which they find time – social justice, childhood obesity and youth sports – while also raising families.

“These top residents highlight what inspires the confidence and aptitude of individuals entering all medical specialties,” said Medelita founder, Lara Francisco, PA-C. “Medelita is proud and grateful to support Dr. Titchen’s goals as a physician activist. Having worked 10 years in emergency medicine, I feel that I may have missed opportunities to help many children. I am one of the clinicians that could benefit from her educational endeavors,” concluded Francisco.

Experts predict a shortage of 90,000 U.S. physicians by 20201. The personal stories of millennial physicians like Dr. Titchen help to motivate others to find their “right fit” priority despite many sacrifices made. They practice medicine when the business of medicine seems to have taken over from the clinical motivations that initially drove each into the field.

In addition to Dr. Titchen winning, finalists for the 2014 Medelita H.E.R.O. honorarium include: (http://www.medelita.com/therightfit/hero/meet-the-hero-candidates/):
• Brandon Faza, MBA, emergency medicine at University of Southern Florida, Tampa
• Sonya Kenkare, dermatology at the University of Chicago
• Meera Kotagal, surgery at the University of Washington, Seattle
• John Purakal, emergency medicine at the University of Illinois, Chicago
• Gwendolyn Reyes, pediatrics at Michigan State University
• Russell Russo, orthopedic surgery at Louisiana State University
• Niket Sonpal, internal medicine at Lenox Hill Hospital
• David Stoddard, otolaryngology at the Mayo Clinic
• Daniel Thorngren, internal medicine-pediatrics at the University of Miami
A majority of survey participants are repaying huge debts, starting families on a young resident’s typical $45,000-a-year government salary and taking new loans for child care. The average young physician resident faces debt estimated to be more than $160,0001. Yet finding the “right fit” for their profession and their personal causes is still what drives these young doctors.

About Medelita
Medelita, founded in 2008, is changing the way that healthcare professionals think about their professionalism and their uniform by upgrading the traditional lab coat and scrub set in every conceivable way. The brand revolves around contemporary designs, the highest quality performance fabrics, finishing details, functionality and fit. Medelita believes there is a strong connection between appearance, confidence, poise and success. The company was founded by a licensed physician assistant who demanded more from the existing selection of frumpy clothes that she was forced to wear. Visit: www.medelita.com

Contact: Kellee Johnson, 312-751-3959 or kjohnson@ballastgroup.com