How to Go Upmarket in a Down Economy

When Medelita, a lab coat and medical scrubs manufacturer based in Southern California, launched in 2008, it was during the height of the most recent economic recession. Yet with prices that are sometimes three times higher than the industry standard, the small startup company has achieved seven figure sales within its first three years of business - by going up-market and establishing a new niche within a commoditized, price-driven industry.

Medelita® Adds iPad Accessibility to Popular Lab Coat Line

Especially popular among Surgeons, Emergency Medicine Physicians, Nurse Practitioners, and other medical professionals, iPads are redefining healthcare. Medelita®, a performance lab coat and scrubs manufacturer, introduces iPad-compatible pockets to their line of popular lab jackets for women and men.

Medelita® Gives Women in Dentistry a New Reason to Smile

Medelita®, a high-quality performance lab coat and scrubs manufacturer for both men and women, honors a historic pioneer, Lucy Hobbs Taylor, DDS with the introduction of a new and improved dental lab coat for women.