“The Doctors” Star Sports New, High Performance Lab Coats Designed by medelita

San Clemente, Calif.,  December 15, 2008 — medelitatm, maker of breakthrough medical apparel for female clinicians,  announced today that Dr. Lisa Masterson of the CBS television show, “The  Doctors” wears a new, high performance lab coat designed by medelita. Specializing  in obstetrics and gynecology, Dr. Masterson is one of four distinguished  physicians who discusses various health related topics and answers questions  from viewers. The new television show, which debuted in September, 2008, is  produced by Stage 29 Productions and distributed by CBS Television Distribution.  Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers. “The  medelita lab coat was chosen for it’s aesthetic appeal as well as for its  performance during long days on the set,” said Amanda Linton, “The Doctors”  costumer. “A medical environment is where uniforms are really road-tested, but  in television, it’s all about the style and that’s where the medelita lab coat  meets both criteria.” In  addition to her regular appearances on “The Doctors,” Masterson is on staff at Los Angeles’ Cedars-Sinai  Medical Center  and maintains a private practice in Santa    Monica. The telegenic doctor can be seen regularly on  the syndicated series along with three other physicians: Dr. Travis Stork, who  was ABC’s “The Bachelor” in Paris; Plastic Surgeon Dr. Andrew Ordon; and  Pediatrician Dr. Jim Sears, of the renowned Sears family of pediatricians. The  lab coat used on the set of “The Doctors” is designed by medelita, a uniform  company, founded by a practicing physician assistant, that specializes in high-end  scrubs and lab coats for female clinicians — physicians, physician assistants,  and nurse practitioners. Made of high tech fabrics that possess a breakthrough combination  of properties, the medelita lab coat is designed to repel fluids and retards  wrinkles. Exposure to heat from an iron or dryer recharges the fabric’s stain  fighting ability. “We  are flattered that our lab coat is worn by Dr. Masterson on the show,” said  medelita Founder Lara Manchik. “Masterson is the epitome of a high achieving  female healthcare professional — exactly the person for whom I developed  medelita’s line of high performance lab coats and scrubs. As a doctor, she has experience  and qualifications and, as a TV personality, she will be judged equally on presentation  and credentials.” The  philosophy behind the development of medelita was, and continues to be, a  desire to create a uniform that aptly reflects the enormous strides that female  clinicians have made in their profession, and the high standards to which they  hold themselves. As an emergency room physician assistant, Manchik’s own  experiences convinced her that the frumpy unisex garb of past failed to convey clinical  competence and professionalism. She left healthcare and created medelita as a  departure from the boxy doctor’s lab coats – made for the male figure and  representative of a time when men dominated all clinical fields of medicine. Made  from high-denier, 100-percent brushed cotton, medelita lab coats are designed  specifically for women with a focus on fit and function. The tailored lab coat  has a feminine shape with a rounded collar, hidden inside pocket, traditional  side slits, and French finish inside seams. The fluid-resistant medelita lab  coat is available in sizes 0 to 20, with optional custom embroidery. In  addition to high quality lab coats, medelita provides a line of performance women’s  healthcare apparel, including clinician scrubs and nursing scrubs, which are available  for purchase at www.medelita.com. About The Doctors   From  the creative team behind the long-running hit series “Dr. Phil,” “The Doctors,”  does for health care what “Dr. Phil” has done for down-to-earth discussions of  emotional and psychological issues. The series’ experts, ER physician (and  former ABC “Bachelor” in Paris) Dr. Travis Stork, obstetrician and gynecologist  Dr. Lisa Masterson, plastic surgeon and reconstructive surgery expert Dr.  Andrew Ordon and pediatrician Dr. James Sears, focus on the compelling,  real-life experiences of the show’s guests and then weigh in, disseminating  valuable information about health, medical care and drugs in a compelling,  informal, easy-to-understand and entertaining format.  “The Doctors,” taped in front of a live  audience in Hollywood,  is produced by Stage 29 Productions and distributed by CBS Television  Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive  producers. About  medelita   medelita has one purpose: to reinvent the way  women of all healthcare professions present themselves at work by offering the  highest quality, best fitting, and most comfortable medical apparel available,  including lab coats, women’s scrubs and nursing scrubs. medelita caters to  professional women who want their uniforms to embody the poise and confidence already  displayed from within. For more information, visit our website at http://www.medelita.com or call (877)  987-7979.